PLAYTEX

Playtex Sport Tampons rebrand. The old Playtex Sport Tampon branding was confusing; it was not clear whether you were buying scented or unscented. On top of that, no one wants to advertise that they are buying tampons. By making the packaging round, which is very different than the typical tampon box, and using a bold, graphic pattern they are no longer a product to hide and be embarrassed by. The clear differentiation in colors between packaging helps to determine which product you are buying.